Last updated: June 16, 2025.

BRAVE.NEW.HAIR operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience ("Services"). BRAVE.NEW.HAIR is supported by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or communicate with us otherwise. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been erased so that it cannot be identified or reasonably linked to you. We may collect or process the following categories of personal information, including inferences made based on this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information including credit card numbers, debit card numbers, and financial accounts, payment card information, financial account information, transaction data, payment method, payment confirmation, and other payment data.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including the information you include in your communications with us, for example, when you send an inquiry to customer service.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of "cookies" and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, adapting, and improving services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, text message, or postal mail, as well as displaying online ads for products or services within the Services or other websites, including based on products you have previously purchased or added to your cart, and other activities within the Services.
• Security and fraud prevention. We use your personal information to verify the authenticity of your account, ensure secure payment and shopping, detect, investigate, or take action regarding potential fraudulent, illegal, dangerous, or malicious activity, protect public safety, and provide our services. If you choose to use the Services and register an account, you are responsible for safely storing your account credentials. We recommend that you do not share your username, password, or other access information with others.
• Communicating with you. We use your personal information to provide you with customer service, respond to you promptly, deliver effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual legal disputes, or other legal proceedings, as well as to enforce or investigate potential violations of our terms or policies.

How we disclose your personal information

Under certain circumstances, we may disclose your personal information to third parties for lawful purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, providers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and delivery).
• With business and marketing partners to provide you with marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to instruct us not to share information about you for the purpose of showing you targeted ads and marketing based on your online activity with various merchants and websites.
• When you instruct us, require us, or otherwise agree to disclose certain information to third parties, for example to send you products or through the use of social media widgets or login integrations.
• With our partners or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Contact with Shopify

The services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. The information you provide to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries different from yours, for the purpose of providing and improving the Services for you. To learn more about how Shopify uses your personal information and what rights you may have, you can visit Shopify App Users Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here Link to Shopify Privacy Portal.

Websites and third-party links

The services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may be visible to other users of the Services and/or users of those third-party platforms, without limitation regarding its use by us or a third party. The inclusion of such links does not by itself imply endorsement of the content of those platforms or their owners or operators, unless stated otherwise in the Services.

Children's data

The services are not intended for use by children, and we do not knowingly collect any personal information from minors under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you can contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and storage of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be protected during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we keep your personal information depends on various factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply under certain circumstances, and in some cases, we may refuse your request if permitted by law.

• Right to access/information. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights listed above:

• Objection to processing and restriction of processing: You may have the right to request that we stop or restrict the processing of personal information for certain purposes.
• Withdrawal of consent: When we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, it will not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise any of these rights where indicated in the Services, or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we will require the representative to provide proof that you have authorized them to act on your behalf, and you may need to verify your identity directly with us. We will respond to your inquiry promptly, as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by submitting your complaint to the local data protection authority. For the EEA, you can find a list of responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us, email us at sim4atata@gmail.com, or contact us at 260 ulitsa 'Vasil Levski', Plovdiv, 4003, BG. For the purposes of applicable data protection laws, we are the controller of your personal data.