keratin series
Active ingredients
- KERATIN AMINO ACIDS
Keratin amino acids are a low-molecular variant of keratin with high and rapid penetration and accumulation in the deeper layers of the hair shaft. Thanks to them, the hair is instantly strengthened, smooth, dense, easy to style, and has a beautiful shine.
- HIGH MOLECULAR WEIGHT KERATIN
High-molecular keratin acts on the hair surface as an additional dose of protein, aiming to smooth and protect the hair.
- OILS FROM COCONUT, BAOBAB, AND TAMANU
Organic cold-pressed oils soften the hair, intensely nourish it, help with detangling, and increase shine.
benefits
- Keratin series
- Smooths and tames unruly hair.
- Instantly strengthens hair after the first use.
- Restores and replenishes the hair's natural protein.
- Increases the strength and elasticity of the hair strand.
- Gives an irresistible shine and texture.
- Facilitates styling and protects against damage.
- Improves hair flexibility and protects against breakage.
- Strengthens the natural protective lipid layer of the hair strand.
- Nourishes the hair, giving it a healthier appearance.
- Has an antistatic effect.
- Tangled and lifeless hair.
- Too soft hair that does not hold volume.
- Too elastic and prone to tearing.
- Weak, dull.
- Feels fuzzy, dry, and difficult to style.
how does it work?
- keratin series
Keratin is the main structural protein of hair. Human hair is made up of three main layers: cuticle, cortex, and medulla. The cuticle is the outermost layer and consists of plate-like keratin formations that overlap like roof tiles. It acts as a protective layer and shields the inner structures of the hair strand from damage. When talking about the cuticle, we must also mention the protective lipid layer of the hair. It is located on top of the cuticle to protect it and, together with it, is responsible for the hair’s water balance. The cortex is the middle and largest layer of the hair strand. It is made up of fibrous formations organized into spiral structures, with keratin again at the core of the entire matrix. It has a huge influence on the hair’s strength, elasticity, and good appearance. Over time, due to treatments and environmental effects, the keratin structures of the hair can become damaged. This leads to structural weakening and increased porosity of the hair, which in turn makes it more fragile and prone to damage. Replenishing keratin is extremely important for strengthening the hair, smoothing and styling it, increasing elasticity, shine, and protection. The replenishment happens at different levels, primarily on the cuticle, but supplying the cortex with proteins is also very important. Combining keratin with different molecular weights allows for an immediate and complete effect that intensifies with accumulation over time. Using suitable oils and conditioners strengthens the hair’s natural protective lipid layer and reduces breakage and static electricity.
