Color series
active ingredients
Quinoa (Chenopodium quinoa chenopodiaceae) has been cultivated since 3000 BC. Its complete protein structure contains the 8 most important amino acids for hair. Quinoa proteins are natural, durable, and have a strong affinity for hair. Quinoa protein locks in hair color, nourishes thoroughly, and protects. It improves pigment absorption by up to 25% for a richer color after subsequent dyeing. It adds density and makes styling easier. It enhances shine for healthier-looking hair. Quinoa proteins also contain cationic (+) and anionic (-) amino acids, but of different types. Cationic amino acids have an affinity for the negatively charged structures of hair. They bind to the cuticle and help anchor and accumulate other molecules that have a weaker affinity for hair. In short, they act as an "anchor." For example, for pigments in hair dyes, which are harder to bind and accumulate in the hair fiber. In other words, quinoa proteins act as an anchor, helping pigments accumulate more and more easily in the hair. Anionic amino acids create a matrix around the hair fiber to protect and shield it, while also sealing and protecting the color from washing out.
- Helps build up pigment in the hair for a richer color.
- Protects the color of dyed hair.
- Helps style your hair.
- Conditioner.
- Enhances hair shine.
Active UV protection, specially developed to protect hair. The ingredient has a positive (cationic) charge, which enhances affinity and accumulation on the hair. Artificial pigments in hair dye are very susceptible to degradation, making the use of filters in this type of hair care essential. Besides the color, the hair itself can be seriously damaged by sunlight through the degradation of some of its natural proteins, as well as by compromising the hair shaft's integrity. Using a suitable protective ingredient developed for hair prevents hair damage, loss of elasticity, and helps preserve the chosen hair color from fading.
- Protects hair color.
- Protects against environmental impact.
- Acts cumulatively.
- Created especially for hair.
- Prevents hair tangling.
Fruit acids are created by selecting plants such as grape, apple, lemon, and wheat germ (non-GMO), produced in specific regions of Italy where their cultivation is a long-standing tradition with high-quality production. Fruit acids are ideally used in hair care, thanks to their rich phytocomplex obtained through patented technology. It enhances shine due to its anti-limescale effect and protects dyed hair by sealing the hair cuticle to prevent color fading from washing out the dye.
- Enhances hair shine.
- Closes the hair cuticles and protects the color from washing out.
- Creates an optimal pH for colored hair.
- Protects against hard water and dulling of hair.
- Created using a patented bioliquefaction method.
Walnut is a classic and widely used ingredient in hair care. However, the effect of the ingredient depends on the stage of ripeness at which the walnuts are harvested. The green walnut shell has the highest content of large phenols, which are very effective antioxidants. These molecules are the key to the extract's efficacy. The phenol content of the walnut interacts well with the hair, accumulating intensively and imparting its antioxidant action to the hair. The result is good and long-lasting protection. The effective interaction between hair and active molecules from walnut provides effective protection against lightening and fading of the hair pigment caused by environmental exposure. The extract is natural and sustainable.
- Ingredient rich in polyphenols.
- Antioxidant.
- Preserves the color of dyed hair.
- Protects hair from the harmful effects of the environment.
- Optimizes the product's pH.
keratin series
active ingredients
Keratin amino acids are a low-molecular variant of keratin with a very strong affinity for hair and a large, rapid accumulation. Thanks to their small molecule size, keratin amino acids can penetrate the deeper layers of the hair and fill in and repair damaged areas of the hair shaft, as well as strengthen it overall. This way, the hair is strengthened from within, making it smooth, dense, easy to style, and beautifully shiny.
- A small molecule capable of penetrating the inner layers of the hair.
- Replenishes the natural protein of the hair.
- Strengthens hair from the first use.
- Supports the strength and elasticity of hair.
- Smooths and adds shine.
High-molecular keratin is formulated in the products as a supplement to keratin amino acids. It does not have the ability to penetrate inside, but it can replenish the natural structural protein on the hair surface. In this way, it supports the action of keratin amino acids by enhancing their effect. Due to the slower accumulation of high-molecular keratin, it is used in the conditioner and mask from the collection, with the highest concentration in the mask. The additional dose of keratin helps condition, smooth, and protect the hair.
- Acts by accumulating on the surface of the hair strand.
- It has an amino acid composition identical to that of human hair.
- Strengthens the hair.
- Protects the hair strand.
- Conditioner.
The natural protection of hair is due to the so-called 18-MEA lipid layer. Removing this layer most often makes the hair especially hydrophilic and vulnerable to external influences. This layer can be mimicked and artificially enhanced by using certain fatty acids. The complex of Coconut, Tamanu, and Baobab has a suitable fatty acid composition and supports the lipid layer of the hair, helping its hydrophobicity and protection against environmental influences. This protects the hair from frizz, makes detangling easier, and enhances shine. Additionally, the oils from Tamanu and Baobab maintain the hair's water balance and contain antioxidants. The carefully selected oils are cold-pressed and come from organic farming.
- They strengthen and protect the natural lipid layer of the hair strand.
- Helps optimal water retention.
- Conditions the hair.
- Adds shine.
- Help with combing and protect against breakage.
bloom series
active ingredients
Argan oil, also known as "liquid gold," has numerous benefits for hair. Thanks to its unique fatty acid composition, it is an ideal product for both hair and skin. It absorbs quickly, does not make hair greasy, and restores the natural shine of the hair. It supports the natural protection and water balance of the hair and skin.
The natural protection of hair is due to the so-called external lipid layer of the hair strand. Removing this layer most often makes the hair especially hydrophilic and vulnerable to external influences. This layer can be imitated and artificially reinforced by using certain fatty acids. Coconut oil is an ideal product for strengthening the lipid layer. Studies show that it has the property of protecting the hair overall, softening it, and giving it shine. Coconut oil moisturizes without leaving a greasy layer on the skin. It nourishes the skin and leaves it velvety soft, smooth, and gentle.
Provitamin B5, also known as panthenol, is a water-soluble vitamin from the B-vitamin group. It is formed by the interaction of Provitamin B5 with a positively charged group. Since the main component of hair is keratin, which is negatively charged, they bind together, making the hair stronger, shinier, and easier to style without making it greasy or heavy. Its primary function is to deeply hydrate the hair and retain moisture. It has antioxidant properties and improves hair structure. It reduces breakage, giving irresistible shine and softness. Provitamin B5 is also known for its ability to help moisturize the skin and protect it. It provides natural softness.
restore series
active ingredients
The hair strand consists of three different parts: the medulla, cortex, and cuticle. The medulla has an unclear function and is often completely absent. The cortex is made up of spiral keratin structures that form the majority of the hair strand and are responsible for its strength. These structures are individual keratin fibers twisted together, held by various types of bonds: ionic, hydrogen, and disulfide. Disulfide bonds are the strongest but are too few to maintain the hair's structural stability. Ionic and hydrogen bonds are much more numerous but are weak and easily broken. When damaged, hair loses these bonds, its structural stability, and strength. Brave Plex is a small molecule whose chemical structure and size are specially designed to optimize interactions among the many intermolecular bonds in the keratin cortex of the hair strand, as well as to build new bonds between and within the structure (a dual mechanism of action). As a result, the structure of the hair fibers is restored from within, strengthened, and more resistant to all factors that damage it—aging, pollution, aggressive treatments. The ingredient restores hair strength and strengthens hair up to 3 times after the first use.
- Multiplies and optimizes internal links in the hair.
- Strengthens the hair up to 3 times.
- Strengthens the internal structure of the hair.
- Protects during subsequent treatment.
- Ingredient of natural origin based on glucose.
OILS FROM RASPBERRY, CRANBERRY, BLACKCURRANT, FIG, BLUE PLUM The hair is protected by a lipid layer called MEA-18. This layer is responsible for optimal moisture retention in the hair, crucial for the hair's hydrophobicity and protein protection. It helps with easy combing and increases hair shine. Specially selected organic oils extracted from red fruit seeds are triglyceride oils with a unique fatty acid composition. Triglyceride oils act as emollients for the hair. They support the natural lipid layer and thus contribute to its strength, protection, and shine.
- For optimal moisture retention in hair.
- Protection for hair proteins.
- Support the natural lipid layer.
- Protect and add shine.
- Contribute to the strength of the hair strand
growth series
active ingredients
It may seem strange to talk about the aging processes of hair, but just like skin, hair follicles also age. This process is mainly related to the reduction in their size due to decreased collagen synthesis and increased levels of the enzyme elastase. For this reason, over time our hair becomes weaker, thinner, and loses volume. These effects can be observed at an early or later age, depending on lifestyle, environmental pollution, stress, or all the factors that also affect skin aging. Amla is a centuries-old Ayurvedic plant that can help slow down these processes. Research shows that the plant stimulates collagen synthesis and slows down the reduction in the size of hair follicles, so the quality and appearance of hair visibly improve.
- Supports follicle size.
- Protects the scalp and keeps it in good condition.
- Supports hair growth.
- Improves the appearance of hair.
Stem cells from green grape (Vitis Vinifera Fruit Meristem Cell Culture) stimulate scalp microcirculation for better nutrient supply. They strengthen existing hair and visibly reduce hair loss. Green walnut extract contains polyphenols that act as a powerful antioxidant. It effectively protects hair and scalp from harmful radicals and oxidative stress. Arugula extract soothes the scalp skin and enhances its protective functions. The three ingredients work synergistically, stimulate hair growth, and are effective against hair loss.
- Stimulate microcirculation.
- Stimulate growth and keep the scalp in good condition.
- Suitable for hair loss.
- Strengthen the hair shaft and maintain optimal scalp conditions.
- They act as antioxidants.
The essential oils of Sage and Rosemary have traditionally been used in products to stimulate growth due to their high content of vitamins and minerals. One of the most important substances contained in these oils is zinc. It is a key element for stimulating hair follicles and plays an important role in hair growth. The oils stimulate the activity of hair follicles and support hair growth.
- Source of vitamins and minerals.
- Support scalp microcirculation.
- Stimulates hair growth.
- Keep the scalp in good condition.
- Protect the hair and scalp.
balance series
active ingredients
The ingredient is a complex of two types of prebiotics: a prebiotic extract from Euphorbium in a polyphenol medium and a true prebiotic - plant-based Inulin. The Euphorbium extract regulates the bacterial environment of the scalp and skin by influencing 5-alpha reductase, thereby helping to normalize sebum secretion. With normal sebum secretion, the population of the Malassezia species, most often responsible for dandruff, remains stable and does not overgrow. Although this type of microorganism can cause problems, its total elimination is also contraindicated due to its role in maintaining the balance of the entire skin microbial system. Besides normalizing sebum, the extract also helps soothe the scalp and is excellent care for itching while supporting the scalp’s barrier function. Inulin is a prebiotic and serves as food for certain microorganisms that have enzymes to break it down. In this way, it further balances the environment, supporting the Euphorbium extract. It has a soothing effect on the scalp and supports its natural barrier.
- Protects and supports the natural microbial balance.
- Normalizes sebum production.
- Soothes the scalp and skin.
- Prevents the formation of dandruff.
- Protects the natural skin barrier.
Activated charcoal is a lipophilic material, so it does not absorb water but captures oils, micro-pollutants, and fine particles from urban pollution that cling to the surface of the skin and hair. This results in gentle yet thorough cleansing without disrupting the natural protective lipid layer of the scalp and skin. The bamboo used is taken from the center of old stems or branches, so the more mature and older ones are used first, not the younger ones. This helps maintain the sustainability of bamboo crops.
- Gently cleanses excess sebum.
- Absorbs micro-pollutants.
- Counteracts urban pollution.
- Does not absorb water and does not overdry.
- Adds shine to hair.
Green tea originates from Southeast Asia. The plant is used in many local recipes to maintain and protect hair and skin. Science explains this with its high content of polyphenols – compounds with pronounced protective and antioxidant effects. The use of green tea in products for oily and problematic skin and scalp is widespread and is based precisely on its antioxidant properties, as well as its ability to balance the skin microbiota.
- Has antioxidant properties.
- Supports the natural balance of the scalp and hair.
- Improves appearance.
- Protects the scalp and hair.
- Keeps in good condition.
volume series
active ingredients
Hair is mainly composed of keratin and carries a negative charge (anionic). Ingredients with a positive charge (cations) have a strong affinity for hair and are essential. Rice proteins have both cationic and anionic parts. The cationic amino acids of the proteins bind to the hair strand, while the anionic parts repel each other through electrostatic forces to create beautiful and natural volume.
- Creates natural and beautiful volume.
- Helps style hair.
- Strengthens and protects.
- Nourishes from root to tip.
- Conditions the hair.
Vitamin A has long been the gold standard in skincare, but increasing research shows it is also effective in hair care. By stimulating collagen synthesis, vitamin A helps strengthen the hair follicle. Vitamins E and C are powerful and direct antioxidants that protect the follicle from oxidative stress and keep it healthy. Vitamin F is often not considered a typical vitamin because it consists of essential fatty acids, namely Omega-3 and 6. They help protect the scalp and prevent hair damage.
- Protects the hair strand.
- Nourishes the hair.
- Strengthens the hair strand.
- Keeps the scalp in good condition.
- Has antioxidant properties.
The active ingredient is specially developed for hair care. It is derived from Italian organically certified GMO-free chestnut crops. It is designed to interact effectively with the hair surface through its optimized molecular distribution. The specific composition of the chestnut extract can coat each strand by repairing damaged hair and sealing the cuticles. This restoration and sealing process is very important to reduce water loss from the hair, thereby keeping it healthier, more hydrated, and shinier. The chestnut extract helps better retain hair moisture, even when it is heavily stressed by hot curling irons or straightening. It has been tested for heat protection up to 220 degrees Celsius in leave-in products. The chestnut extract is included in the Volume collection because achieving volume often involves drying hair with a brush at high temperatures or using a flat iron.
- Used in leave-in products, provides heat protection.
- Strengthens the hair strand.
- Closes the cuticle.
- Supports the hair's water balance.
- Protects against damage.
reboot series
active ingredients
A new generation hair ingredient containing an optimized ratio of two types of hyaluronic acid with small and large molecules. When formulated in a hair product, it has the ability to create a local hydro barrier around the hair strand, which supports hydration by acting as a molecular moisture buffer and protects against frizz. The formed hyaluronic coating also helps reflect light from the cuticle, thereby increasing hair shine.
- Special ingredient, a blend of different molecular weights.
- Optimizes the hair's water balance.
- Creates a protective film around the hair strand.
- Protects against frizz effect.
- Increases shine.
The hair strand consists of three different parts: the medulla, cortex, and cuticle. The medulla has an unclear function and is often completely absent. The cortex is made up of spiral keratin structures that form the majority of the hair strand and are responsible for its strength. These structures are individual keratin fibers twisted together, held by various types of bonds: ionic, hydrogen, and disulfide. Disulfide bonds are the strongest but are too few to maintain the hair's structural stability. Ionic and hydrogen bonds are much more numerous but are weak and easily broken. When damaged, hair loses these bonds, its structural stability, and strength. Brave Plex is a small molecule whose chemical structure and size are specially designed to optimize interactions among the many intermolecular bonds in the keratin cortex of the hair strand, as well as to build new bonds between and within the structure (a dual mechanism of action). As a result, the structure of the hair fibers is restored from within, strengthened, and more resistant to all factors that damage it—aging, pollution, aggressive treatments. The ingredient restores hair strength and strengthens hair up to 3 times after the first use.
- Multiplies and optimizes internal links in the hair.
- Strengthens the hair up to 3 times.
- Strengthens the internal structure of the hair.
- Protects during subsequent treatment.
- Ingredient of natural origin based on glucose.
Activated provitamin B5 (panthenol) is obtained through the interaction of the well-known provitamin B5 with a positively charged group (cationic). Hair is mainly composed of keratin and is negatively charged (anionic). Ingredients that are positively charged (cationic) have a strong affinity for hair and accumulate many times more. In this case, studies show that activated panthenol has almost 3 times greater affinity for hair compared to regular panthenol, leading to a much more pronounced effect. The main advantages of this mechanism of action are enhanced water retention in the hair and achieving exceptional shine and silky softness. Additionally, activated provitamin B5 provides slip during combing and detangling. This effect minimizes breakage, and the hair is easy to style. The provitamin improves the structure and flexibility of the hair fiber, creates volume, has antistatic properties, and enhances curl formation.
- Innovative version of Panthenol with enhanced accumulation.
- Adds shine and softness to the hair.
- Helps style hair.
- Protects the hair strand and makes combing easier.
- Supports hair hydration.
